Legal Basis for Processing Personal Data
We collect and process your personal data only where we have a lawful basis to do so. This includes processing that is necessary for the performance of a contract with you (such as order processing and delivery), compliance with legal obligations (including taxation and accounting requirements), our legitimate business interests (such as fraud prevention, website security, and service improvement), and your consent (for marketing communications and promotional activities, where applicable). Where consent is required, you may withdraw it at any time.
Compliance with Indian Data Protection Laws
This Privacy Policy is formulated in accordance with applicable Indian laws, including the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023 (DPDP Act). We are committed to protecting digital personal data and processing it in a lawful, fair, and transparent manner.
Grievance Officer and Contact Details
In accordance with the Information Technology Act, 2000 and applicable rules, we have designated a Grievance Officer to address user concerns related to data privacy and protection. Any complaints or queries relating to personal data may be addressed to the Grievance Officer via email at eflinacollections04@gmail.com. We endeavor to resolve grievances within a reasonable time frame, not exceeding fifteen (15) working days.
Data Sharing with Logistics and Service Partners
To ensure efficient order fulfillment and service delivery, we may share limited personal information such as name, contact number, and delivery address with our logistics partners, courier services, payment processors, and order fulfillment providers. These third parties are contractually obligated to use your data only for the specified purpose and to maintain appropriate security measures.
Use of Data for Returns, Refunds, and Dispute Resolution
We may retain and process certain personal and transactional information for the purpose of handling returns, replacements, refunds, chargebacks, and dispute resolution. Such data is used strictly for financial reconciliation, compliance with legal obligations, and the protection of our legitimate business interests.
Marketing Communications and Opt-Out Rights
If you choose to receive promotional communications from us, we may contact you via email, SMS, WhatsApp, or other digital communication channels. You may opt out of marketing communications at any time by using the unsubscribe link provided in our emails or by contacting us directly. Transactional and service-related communications may still be sent where necessary.
Cookie Consent and Tracking Technologies
We use cookies and similar tracking technologies to enhance user experience, analyze website traffic, and deliver relevant content. Where required by law, we obtain your consent through a cookie consent banner displayed on our website. You may manage or disable cookies through your browser settings; however, certain features of the website may not function properly as a result.
Automated Decision-Making and Profiling
We do not engage in automated decision-making or profiling that produces legal effects or similarly significant impacts on users. Any analysis conducted using collected data is intended solely for service improvement, security, and operational efficiency.
Data Breach Notification
In the event of a personal data breach that is likely to result in harm to users, we will take appropriate remedial measures and notify affected individuals and relevant authorities in accordance with applicable data protection laws.
Data Retention Period
We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy. Order and transaction-related data may be retained for several years to comply with legal and accounting obligations, while marketing-related data is retained until consent is withdrawn. Usage and analytics data is retained for a limited duration unless required for security or legal compliance.
Return Window Policy
Customers may request a return of eligible products within 7 (seven) days from the date of delivery. To qualify for a return, the product must be unused, unwashed, and in its original condition with all tags, labels, and packaging intact. Return requests submitted after the 7-day window will not be accepted.
Children’s Data Protection
Our services are not intended for individuals under the age of 18. We do not knowingly collect or process personal data of children. If we become aware that personal data of a child has been collected without verifiable parental consent, we will take appropriate steps to delete such data promptly.
Effective Date and Updates
This Privacy Policy is effective as of the date published on this page and may be updated from time to time. Any changes will be reflected by updating the “Last Updated” date, and material changes may be communicated through our website or email notifications.
Legal Basis for Processing
We process personal data only where we have a lawful basis to do so, including for the performance of a contract, compliance with legal obligations, protection of legitimate business interests such as fraud prevention and security, and where applicable, based on the user’s consent.
Compliance With Indian Laws
This Privacy Policy is governed by and complies with applicable Indian laws, including the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023.
Grievance Officer
In accordance with the Information Technology Act, 2000 and applicable rules, users may contact our Grievance Officer for any concerns related to personal data or privacy at eflinacollections04@gmail.com. We aim to resolve grievances within fifteen (15) working days.
Sharing of Data With Logistics and Delivery Partners
To fulfill orders and deliver products, we may share necessary personal information such as name, contact number, and delivery address with shipping partners, courier companies, and order fulfillment service providers. Such data is shared strictly for delivery and operational purposes.
Use of Data for Returns, Refunds, and Disputes
Personal and transactional data may be retained and processed for handling returns, refunds, replacements, chargebacks, and dispute resolution, and to comply with applicable financial and legal obligations.
Marketing Communication Controls
Users may opt out of receiving promotional communications at any time through unsubscribe links or by contacting us directly. Service-related and transactional communications may still be sent where required.
Cookie Consent Mechanism
Where required by law, consent for the use of cookies and tracking technologies is obtained through a cookie consent mechanism displayed on the website. Users may manage cookie preferences through browser settings.
Automated Decision-Making
We do not use automated decision-making or profiling that produces legal or similarly significant effects on users.
Data Breach Notification
In the event of a data breach involving personal data, appropriate measures will be taken, and affected users will be notified in accordance with applicable laws.
Data Retention Periods
Personal data is retained only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, and enforce agreements.
Policy Effective Date
This Privacy Policy is effective from the date published on this page and may be updated from time to time.